by frederico
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by frederico
Share
Charter for Strategic Customer Management
Action
The market trend is to provide the best experience for your customers, so that they come to love your brand. To do this, your team must work to innovate in experiences:
- Service: only those who make users happy.
- Channel: environment where the customer loves to enter.
- Brand: when the customer hears or sees your brand, they will have good memories.
- Engagement: generate special and unique sensations.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
---|---|
Value Proposition |
$ 20,00 |
Distribution Channels |
$ 40,00 |
Customer satisfaction |
$ 60,00 |
Skills
Area |
Skills |
Win or Lose |
---|---|---|
Clients |
Value Proposition |
+2 |
Logistics |
Distribution Channels |
+1 |
Relationships |
Customer satisfaction |
+1 |
Extra Content
We’ll soon be adding more information about this letter.
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Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.
Each client as a unique individual. Generate value in every interaction with the customer, increasing the relationship.