by frederico
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by frederico
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Charter for Strategic Planning
Objective: To increase customer retention.
Board of Directors |
What actions will be taken to achieve these objectives? |
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KR 1: Increase the retention of new customers, who have bought once, by 5% each year. |
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KR 2: Increase the retention of old customers, who have bought at least 3 times, by 15% in 12 months. |
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KR 3: Create a campaign with a promotion celebrating the customer’s birthday, with discounts of between 15% and 25%. |
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KR 4: Carry out a satisfaction survey, containing at least 1 question on the idea of new products and services. |
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KR 5: Create at least 2 credit offer strategies for financing purchases. |
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What actions will we take to achieve our goal?
What actions will we take to achieve our goal?
What actions will we take to achieve our goal?
What actions will we take to achieve our goal?
