by frederico
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by frederico
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Charter for Strategic Customer Management
Action
ActionThe “Persona” section of the “Value Proposition” is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.
Think about the gains she expects and respond:
- Expected benefits, desires.
- How to surprise, features.
- Social gains, positive emotions.
- Cost reduction.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
|---|---|
Persona |
$ 25,00 |
New product design |
$ 30,00 |
Indicators |
$ 20,00 |
Skills
Area |
Skills |
Win or Lose |
|---|---|---|
Clients |
Persona |
+1 |
Products & Services |
New product design |
+1 |
Relationships |
Indicators |
+1 |
Extra Content
We’ll soon be adding more information about this letter.
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Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.
Each client as a unique individual. Generate value in every interaction with the customer, increasing the relationship.
Nowadays, new products must be centered on the customer's perspective, involve the customer in development and allow for customizations requested by the customer.
