by frederico
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by frederico
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Charter for Strategic Marketing Management
Action
Actively prospecting for new customers(outbound prospect) is very complicated for most companies, including yours.
So his team searched the market and found Growth Machine ‘s Kanban Prospect to help.
It is divided into 5 sections:
- Identification of the ideal customer (ICP);
- Prospecting value canvas;
- Defining the cadence structure;
- Building the cadence;
- Qualification criteria.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
---|---|
Active and passive prospecting |
$ 25,00 |
SOPs |
$ 25,00 |
Increased Revenue |
$ 50,00 |
Skills
Area |
Skills |
Win or Lose |
---|---|---|
Sales |
Active and passive prospecting |
+1 |
Processes |
SOPs |
+1 |
Credits |
Increased Revenue |
+2 |
Extra Content
We’ll soon be adding more information about this letter.
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Inbound marketing is content marketing, where your company will produce relevant content and offers that will attract customers.
Outbound Marketing is when a person isn't waiting for your company to contact them. Improve your prospecting processes!
Create an emotional relationship with the lead (rapport), stir up their ego, improve their mood, make them smile.
Research has shown that the shorter the email, the more likely it is to be answered, and more quickly.