Charter for Strategic Customer Management

 

Action

The “Persona” section of the “Value Proposition” is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.

Think about the tasks she does and respond:

• Tasks you are trying to accomplish in life or at work.
• Problem you’re trying to solve.
• The need you are trying to satisfy.
• Give this persona a name, gender and age.

 

Resources needed

• Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
• If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
• If no entrepreneur has one, pay the bank.

Required resource	Cost of Operation
Persona	$ 25,00
New product design	$ 30,00
Indicators	$ 20,00

 

Skills

Area	Skills	Win or Lose
Products and services	Persona	+1
People and Teams	New product design	+1
Relationships	Indicators	+1

 

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