Charter for Strategic Customer Management

 

Action

In the last century, innovation took place between companies and their suppliers to bring new products to customers.

Research and development (R&D) involving only these two parties to “push a product TO the customer”.

Nowadays, new products must be centered on the perspective of
DO
Customer’s perspective, involve them in the development and allow customizations requested by them.

How would you involve the customer in R&D?

 

Resources needed

• Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
• If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
• If no entrepreneur has one, pay the bank.

Required resource	Cost of Operation
JTBD	$ 20,00
Behavior Trends	$ 40,00
Big data & BI	$ 60,00

 

Skills

Area	Skills	Win or Lose
Clients	Stakeholders	+1
Products & Services	Innovation	+1
Relationships	Key partners	+1

 

Extra Content

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