Categories: Clients

by frederico

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Categories: Clients

by frederico

Share

Charter for Strategic Customer Management

 

Action

Create a pitch for your product/service, connecting these 4 aspects:

  • Functional: customers buy something because it solves a function (hunger, leisure, …)
  • Operational: how to operationalize the execution of the desired “Functional” task.
  • Emotional: referring to a person’s good times (childhood, love, peace, …).
  • Social: the opinion of others is important, your customer can’t look like a “doofus”.

 

Resources needed

  • Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
  • If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
  • If no entrepreneur has one, pay the bank.
Required resource
Cost of Operation
JTBD
$ 20,00
Campaigns
$ 40,00
Cost Management
$ 60,00

 

Skills

Area
Skills
Win or Lose
Clients
JTBD
+2
Marketing
Campaigns
+1
Credits
Cost Management
-1

 

Extra Content

We’ll soon be adding more information about this letter.

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