by frederico
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by frederico
Share
Charter for Strategic Customer Management
Action
Create a pitch for your product/service, connecting these 4 aspects:
- Functional: customers buy something because it solves a function (hunger, leisure, …)
- Operational: how to operationalize the execution of the desired “Functional” task.
- Emotional: referring to a person’s good times (childhood, love, peace, …).
- Social: the opinion of others is important, your customer can’t look like a “doofus”.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
---|---|
JTBD |
$ 20,00 |
Campaigns |
$ 40,00 |
Cost Management |
$ 60,00 |
Skills
Area |
Skills |
Win or Lose |
---|---|---|
Clients |
JTBD |
+2 |
Marketing |
Campaigns |
+1 |
Credits |
Cost Management |
-1 |
Extra Content
We’ll soon be adding more information about this letter.
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Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.
Each client as a unique individual. Generate value in every interaction with the customer, increasing the relationship.