Categories: Sales

by frederico

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Categories: Sales

by frederico

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Charter for Strategic Marketing Management

 

Action

Let’s create an emotional relationship with the lead(rapport).

The aim is to boost the ego, give compliments, improve the mood and make people smile.

  • Step 1 – The first sentence praising the lead.
  • Step 2 – Show how the product/service can make the lead‘s life easier.
  • Step 3 – Excite, provoke the lead with a free sample, an “I want to know more”.
  • Step 4 – Give them a quick and easy way to find out more or get in touch.

 

What would that compliment be?

 

 

Resources needed

  • Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
  • If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
  • If no entrepreneur has one, pay the bank.
Required resource
Cost of Operation
Campaigns
$ 20,00
Document templates
$ 10,00
Client Management
$ 30,00

 

Skills

Area
Skills
Win or Lose
Marketing
Campaigns
+1
Processes
Document templates
+1
Relationships
Client Management
+1

 

Extra Content

We’ll soon be adding more information about this letter.

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