{"id":6365,"date":"2022-11-14T22:03:53","date_gmt":"2022-11-15T01:03:53","guid":{"rendered":"https:\/\/jogodasestrategias.com.br\/customer-focus\/"},"modified":"2022-11-14T22:03:53","modified_gmt":"2022-11-15T01:03:53","slug":"customer-focus","status":"publish","type":"post","link":"https:\/\/jogodasestrategias.com.br\/en\/customer-focus\/","title":{"rendered":"Customer focus"},"content":{"rendered":"<h2>Charter for Strategic Customer Management<\/h2>\n<p>&nbsp;<\/p>\n<h3><img decoding=\"async\" class=\"lazyload wp-image-5553 size-full alignright\" title=\"Customers love the planet - Customer Strategy Charter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27357%27%20height%3D%27499%27%20viewBox%3D%270%200%20357%20499%27%3E%3Crect%20width%3D%27357%27%20height%3D%27499%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-clientes-009-foco-do-cliente.jpg\" alt=\"\" width=\"357\" height=\"499\">Action<\/h3>\n<p>In the last century, innovation took place between companies and their suppliers to bring new products to customers.<\/p>\n<p>Research and development (R&amp;D) involving only these two parties to &#8220;push a product TO the customer&#8221;.<\/p>\n<p>Nowadays, new products must be centered on the perspective of <span style=\"color: #000080;\"><br \/>\n  <strong>DO<\/strong><br \/>\n<\/span> Customer&#8217;s perspective, involve them in the development and allow customizations requested by them.<\/p>\n<p style=\"text-align: justify;\"><em>How would you involve the customer in R&amp;D?<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Resources needed<\/h3>\n<ul>\n<li>Happy is the entrepreneur who has already invested his money and acquired the resource. You won&#8217;t have to spend your hard-earned money.<\/li>\n<li>If you don&#8217;t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.<\/li>\n<li>If no entrepreneur has one, pay the bank.<\/li>\n<\/ul>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 78.7818%; text-align: left; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Required resource  <\/strong><\/span><\/h6>\n<\/th>\n<th style=\"width: 200px; text-align: center; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Cost of Operation<\/strong><\/span><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>JTBD<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 21.0934%;\">\n<h5>$ 20,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Behavior Trends<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 40,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Big data &amp; BI<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 60,00<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Skills<\/h3>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 280px; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Area  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 280px; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Skills  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 240px; height: 36px; text-align: center; vertical-align: middle;\">\n<h6><strong>Win or Lose<\/strong><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 280px;\">\n<h5>Clients<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>Stakeholders<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 280px;\">\n<h5>Products &amp; Services<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>Innovation<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 280px;\">\n<h5>Relationships<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>Key partners<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Extra Content<\/h3>\n<p>We&#8217;ll soon be adding more information about this letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, new products must be centered on the customer&#8217;s perspective, involve the customer in development and allow for customizations requested by the customer.<\/p>\n","protected":false},"author":1,"featured_media":6127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[403],"tags":[424,421,423,382,405],"class_list":["post-6365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients","tag-behavior-trends","tag-customer-focus","tag-customer-perspective","tag-jtbd-en","tag-research-and-development"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/comments?post=6365"}],"version-history":[{"count":0,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media\/6127"}],"wp:attachment":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media?parent=6365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/categories?post=6365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/tags?post=6365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}