{"id":6356,"date":"2022-11-14T22:37:28","date_gmt":"2022-11-15T01:37:28","guid":{"rendered":"https:\/\/jogodasestrategias.com.br\/defining-the-personas-pains\/"},"modified":"2022-11-14T22:37:28","modified_gmt":"2022-11-15T01:37:28","slug":"defining-the-personas-pains","status":"publish","type":"post","link":"https:\/\/jogodasestrategias.com.br\/en\/defining-the-personas-pains\/","title":{"rendered":"Defining the Persona&#8217;s Pains"},"content":{"rendered":"<h2>Charter for Strategic Customer Management<\/h2>\n<p>&nbsp;<\/p>\n<h3><img decoding=\"async\" class=\"lazyload wp-image-5553 size-full alignright\" title=\"Customers love the planet - Customer Strategy Charter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27357%27%20height%3D%27499%27%20viewBox%3D%270%200%20357%20499%27%3E%3Crect%20width%3D%27357%27%20height%3D%27499%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-clientes-013-defininfo-as-dores-da-persona.jpg\" alt=\"\" width=\"357\" height=\"499\">Action<\/h3>\n<p>The &#8220;<strong>Persona<\/strong>&#8221; section of the &#8220;<strong>Value Proposition<\/strong>&#8221; is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.<\/p>\n<p>Think about her pain and respond:<\/p>\n<ul>\n<li>What are the negative emotions?<\/li>\n<li>Unwanted costs.<\/li>\n<li>Situations and risks.<\/li>\n<li>Obstacles to accomplishing tasks.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Resources needed<\/h3>\n<ul>\n<li>Happy is the entrepreneur who has already invested his money and acquired the resource. You won&#8217;t have to spend your hard-earned money.<\/li>\n<li>If you don&#8217;t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.<\/li>\n<li>If no entrepreneur has one, pay the bank.<\/li>\n<\/ul>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 78.7818%; text-align: left; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Required resource  <\/strong><\/span><\/h6>\n<\/th>\n<th style=\"width: 200px; text-align: center; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Cost of Operation<\/strong><\/span><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Persona<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 21.0934%;\">\n<h5>$ 25,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>New product design<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 30,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Indicators<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 20,00<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Skills<\/h3>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 280px; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Area  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 280px; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Skills  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 240px; height: 36px; text-align: center; vertical-align: middle;\">\n<h6><strong>Win or Lose<\/strong><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 280px;\">\n<h5>Clients<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>Persona<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 280px;\">\n<h5>Products &amp; Services<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>New product design<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 280px;\">\n<h5>Marketing<\/h5>\n<\/td>\n<td style=\"width: 280px;\">\n<h5>Indicators<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 240px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Extra Content<\/h3>\n<p>We&#8217;ll soon be adding more information about this letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the negative emotions? Unwanted costs? Situations and risks?<\/p>\n","protected":false},"author":1,"featured_media":6122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[403],"tags":[404,381,398],"class_list":["post-6356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients","tag-pain","tag-persona-en","tag-value-proposition"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/comments?post=6356"}],"version-history":[{"count":0,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media\/6122"}],"wp:attachment":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media?parent=6356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/categories?post=6356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/tags?post=6356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}