{"id":6344,"date":"2022-11-15T11:41:47","date_gmt":"2022-11-15T14:41:47","guid":{"rendered":"https:\/\/jogodasestrategias.com.br\/content-marketing\/"},"modified":"2022-11-15T11:41:47","modified_gmt":"2022-11-15T14:41:47","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/jogodasestrategias.com.br\/en\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<h2>Charter for Strategic Marketing Management<\/h2>\n<p>&nbsp;<\/p>\n<h3><img decoding=\"async\" class=\"lazyload alignright wp-image-5659 size-full\" title=\"Customers love the planet - Customer Strategy Charter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27357%27%20height%3D%27501%27%20viewBox%3D%270%200%20357%20501%27%3E%3Crect%20width%3D%27357%27%20height%3D%27501%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-marketing-002-marketing-de-conteudo.jpg\" alt=\"\" width=\"357\" height=\"501\">Action<\/h3>\n<p>You&#8217;re launching a new service and realize that you have a lot of competitors and influencers in front of you.<\/p>\n<p>Sadness and the desire to give up hit hard.<\/p>\n<p>To solve this pain, one of the most used strategies is to create a blog with relevant topics about your service, conveying trust and creating <em>rapport<\/em> (empathy) with the visitor:<\/p>\n<ul>\n<li>Search Google Trands for keywords.<\/li>\n<li>Maintain a frequency of publications.<\/li>\n<li>Answer all your visitors&#8217; questions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Resources needed<\/h3>\n<ul>\n<li>Happy is the entrepreneur who has already invested his money and acquired the resource. You won&#8217;t have to spend your hard-earned money.<\/li>\n<li>If you don&#8217;t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.<\/li>\n<li>If no entrepreneur has one, pay the bank.<\/li>\n<\/ul>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 78.7818%; text-align: left; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Required resource  <\/strong><\/span><\/h6>\n<\/th>\n<th style=\"width: 200px; text-align: center; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Cost of Operation<\/strong><\/span><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Website \/ Blog<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 21.0934%;\">\n<h5>$ 20,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Knowledge of the subject<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 10,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Understanding the persona<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 40,00<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Skills<\/h3>\n<table style=\"width: 69.1078%; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 34.9563%; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Area  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 34.9563%; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Skills  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 29.9625%; height: 36px; text-align: center; vertical-align: middle;\">\n<h6><strong>Win or Lose<\/strong><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 34.9563%;\">\n<h5>Clients<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>Website \/ Blog<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.9563%;\">\n<h5>Processes<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>Knowledge of the subject<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.9563%;\">\n<h5>Technology<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>Understanding the persona<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Extra Content<\/h3>\n<p>We&#8217;ll soon be adding more information about this letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a blog with relevant topics about your service, conveying trust and creating rapport (empathy) with the visitor<\/p>\n","protected":false},"author":1,"featured_media":6139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[296],"tags":[371,369,370,287],"class_list":["post-6344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-content-marketing","tag-empathy","tag-google-trands-en","tag-rapport-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - 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