{"id":6303,"date":"2022-11-17T09:30:29","date_gmt":"2022-11-17T12:30:29","guid":{"rendered":"https:\/\/jogodasestrategias.com.br\/outbound\/"},"modified":"2022-11-17T09:30:29","modified_gmt":"2022-11-17T12:30:29","slug":"outbound","status":"publish","type":"post","link":"https:\/\/jogodasestrategias.com.br\/en\/outbound\/","title":{"rendered":"OUTBOUND"},"content":{"rendered":"<h2>Charter for Strategic Marketing Management<\/h2>\n<p>&nbsp;<\/p>\n<h3 data-wp-editing=\"1\"><img decoding=\"async\" class=\"lazyload wp-image-5814 size-full alignright\" title=\"Customers love the planet - Customer Strategy Charter\" src=\"http:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-vendas-009-outbound.jpg\" data-orig-src=\"http:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-vendas-009-outbound.jpg\" alt=\"\" width=\"357\" height=\"501\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27357%27%20height%3D%27501%27%20viewBox%3D%270%200%20357%20501%27%3E%3Crect%20width%3D%27357%27%20height%3D%27501%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-vendas-009-outbound-200x281.jpg 200w, https:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-vendas-009-outbound-214x300.jpg 214w, https:\/\/jogodasestrategias.com.br\/wp-content\/uploads\/2022\/11\/cartas-vendas-009-outbound.jpg 357w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 357px) 100vw, 357px\" \/>Action<\/h3>\n<p><em>Outbound marketing<\/em> is when a person isn&#8217;t waiting to hear from your company and probably doesn&#8217;t even know you.<\/p>\n<p>This is the most traditional way of prospecting for new customers.<\/p>\n<p>To standardize your prospecting and seek to improve the process and indicators, you should:<\/p>\n<ul>\n<li>Create a call script that all your SDRs (salespeople) will follow.<\/li>\n<li>Create good<em>cold mail<\/em> templates.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Resources needed<\/h3>\n<ul>\n<li>Happy is the entrepreneur who has already invested his money and acquired the resource. You won&#8217;t have to spend your hard-earned money.<\/li>\n<li>If you don&#8217;t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.<\/li>\n<li>If no entrepreneur has one, pay the bank.<\/li>\n<\/ul>\n<table style=\"width: 800px; border-collapse: collapse; border-style: solid; border-color: #fa8000;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 78.7818%; text-align: left; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Required resource  <\/strong><\/span><\/h6>\n<\/th>\n<th style=\"width: 200px; text-align: center; vertical-align: middle;\">\n<h6><span style=\"color: #fa8000;\"><strong>Cost of Operation<\/strong><\/span><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>LGPD<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 21.0934%;\">\n<h5>$ 25,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Passive prospecting<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 25,00<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 78.7818%;\">\n<h5>Primary processes<\/h5>\n<\/td>\n<td style=\"width: 21.0934%; text-align: center;\">\n<h5>$ 50,00<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Skills<\/h3>\n<table style=\"width: 69.1078%; border-collapse: collapse; border-style: solid; border-color: #fa8000; height: 228px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 36px; background-color: #f0f0f0;\">\n<th style=\"width: 34.9563%; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Area  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 34.9563%; height: 36px; text-align: left; vertical-align: middle;\">\n<h6><strong>Skills  <\/strong><\/h6>\n<\/th>\n<th style=\"width: 29.9625%; height: 36px; text-align: center; vertical-align: middle;\">\n<h6><strong>Win or Lose<\/strong><\/h6>\n<\/th>\n<\/tr>\n<tr style=\"height: 36px;\">\n<td style=\"width: 34.9563%; height: 64px;\">\n<h5>Clients<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>LGPD<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%; height: 64px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 34.9563%; height: 64px;\">\n<h5>Sales<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>Passive prospecting<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%; height: 64px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<tr style=\"height: 64px;\">\n<td style=\"width: 34.9563%; height: 64px;\">\n<h5>Processes<\/h5>\n<\/td>\n<td style=\"width: 34.9563%;\">\n<h5>Primary processes<\/h5>\n<\/td>\n<td style=\"text-align: center; width: 29.9625%; height: 64px;\">\n<h5>+1<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Extra Content<\/h3>\n<p>We&#8217;ll soon be adding more information about this letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outbound Marketing is when a person isn&#8217;t waiting for your company to contact them. Improve your prospecting processes!  <\/p>\n","protected":false},"author":1,"featured_media":6180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[272],"tags":[278,279,277,273,283],"class_list":["post-6303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-cold-emails","tag-cold-mail-en","tag-copywriting-en","tag-outbound-en","tag-sdr-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/comments?post=6303"}],"version-history":[{"count":0,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/posts\/6303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media\/6180"}],"wp:attachment":[{"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/media?parent=6303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/categories?post=6303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jogodasestrategias.com.br\/en\/wp-json\/wp\/v2\/tags?post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}