Value Proposition

What can be offered for each "Customer Task"? How can you alleviate your client's negative emotions? How can we make life easier for our customers?

What am I going to do? What products or services do we offer to each Client Segment? Why will customers buy from you and not from your competitors?

Every year the company will launch a new product or service to grow in the market. Create a project canvas and think like the client using Job To Be Done.

What are the negative emotions? Unwanted costs? Situations and risks?

Think about what your persona (customer, user) expects and answer these questions!

The "Persona" section of the "Value Proposition" is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.

The market trend is to provide the best experience for your customers, so that they come to love your brand. To do this, your team must work to innovate in experiences!