In the "Relationship" section of the Business Model Canvas, we identify the types of relationships we have and want to have with the customer.
Your online B2B sales aren't going well. You've done market research and found out: 50% of B2B buyers are millennials. 43% of B2B customers prefer to buy a complex solution without involving a sales representative.
You've read a survey by Dentsu International and Microsoft Advertising and discovered that 91% of people want brands to effectively demonstrate that they are making positive choices about the planet.
You've read a survey by Dentsu International and Microsoft Advertising and discovered that 91% of people want brands to effectively demonstrate that they are making positive choices about the planet.