Categories: Strategic Planning

by frederico

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Categories: Strategic Planning

by frederico

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Charter for Strategic Planning

Objective: To increase the company’s visibility.

 

Board of Directors
What actions will be taken to achieve these objectives?
KR 1: Increase website traffic by 300% in 12 months.
KR 2: Create a company profile on the 5 main social networks relevant to our segment within 3 months.
KR 3: Intensify social media publishing to at least 5 posts per week over 2 months.
KR 4: Create a blog and post new content relevant to the market segment every 3 days for up to 5 months.
KR 5: Improve SEO and carry out paid advertising actions to the tune of 10% of the marketing department’s total budget.

 

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