by frederico
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by frederico
Share
Charter for Strategic Product & Service Management
Action
You’ve made serious mistakes and wasted time and money developing something that nobody wanted!
Look at some of the mistakes you’ve made and discuss how to solve them next time:
- He didn’t look at the persona’s desires and just created a product to “push” something.
- You just copied what your competitor was doing and didn’t add anything new.
- He thought that doing a market analysis was a waste of time and money.
- It failed to create a marketing plan.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
---|---|
JTBD |
$ 25,00 |
Market research |
$ 25,00 |
Cost Management |
$ 50,00 |
Skills
Area |
Skills |
Win or Lose |
---|---|---|
Clients |
JTBD |
-1 |
Products & Services |
Market research |
-1 |
Credits |
Cost Management |
-2 |
Extra Content
We’ll soon be adding more information about this letter.
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Innovation models: Innovation based on competencies (know-how) and company purpose.
What can be offered for each "Customer Task"? How can you alleviate your client's negative emotions? How can we make life easier for our customers?
What am I going to do? What products or services do we offer to each Client Segment? Why will customers buy from you and not from your competitors?