by frederico
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by frederico
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Charter for Strategic Product & Service Management
Action
The “Our Business” section of the “Value Proposition” is divided into 3 parts (Products/Services, Painkillers and Earnings Creators) and is excellent for understanding what the company should do for its customer.
Think about the tasks the customer does and respond:
- Products/services that can be offered for each “Customer Task”.
- How to relieve the Client’s pain, obstacles and negative emotions.
- How products create gains, making life easier, bringing a difference for the customer.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
---|---|
Persona |
$ 20,00 |
Behavior Trends |
$ 30,00 |
Customer satisfaction |
$ 10,00 |
Skills
Area |
Skills |
Win or Lose |
---|---|---|
Clients |
Persona |
+1 |
Products & Services |
Behavior Trends |
+1 |
Relationships |
Customer satisfaction |
+1 |
Extra Content
We’ll soon be adding more information about this letter.
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You've made serious mistakes and wasted time and money developing something that nobody wanted!
Innovation models: Innovation based on competencies (know-how) and company purpose.
What am I going to do? What products or services do we offer to each Client Segment? Why will customers buy from you and not from your competitors?