Clients

What are the negative emotions? Unwanted costs? Situations and risks?

Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.

Think about what your persona (customer, user) expects and answer these questions!

Each client as a unique individual. Generate value in every interaction with the customer, increasing the relationship.

Nowadays, new products must be centered on the customer's perspective, involve the customer in development and allow for customizations requested by the customer.

Your team wants to increase the involvement of suppliers, consumers and employees with the company.

Stakeholders can influence your business positively or negatively.

Create a pitch for your product/service, connecting these 4 aspects: Functional | Operational | Emotional | Social.

The "Persona" section of the "Value Proposition" is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.

The "Customer Tracking" section of the "Business Model Canvas" aims to identify the profile, the persona, of our customer.