Charter for Strategic Customer Management

 

Action

The “Customer Tracking” section of the “Business Model Canvas” aims to identify the profile, the persona, of our customer.

Respond with your team:

• Who are we creating value for?
• Who are our most important customers?
• Do customers have a specific profile?
• Is there a common need?

 

Resources needed

• Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
• If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
• If no entrepreneur has one, pay the bank.

Required resource	Cost of Operation
Persona	$ 15,00
New product design	$ 25,00
Indicators	$ 35,00

 

Skills

Area	Skills	Win or Lose
Clients	Persona	+1
Products and services	New product design	+1
Marketing	Indicators	+1

 

Extra Content

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