Innovation models: Innovation based on competencies (know-how) and company purpose.
What can be offered for each "Customer Task"? How can you alleviate your client's negative emotions? How can we make life easier for our customers?
What am I going to do? What products or services do we offer to each Client Segment? Why will customers buy from you and not from your competitors?
Based on customer feedback from your call center, your team realized that they needed to innovate some of the company's products.
One of the best techniques for developing a new product/service is to listen to your customers.
Every year the company will launch a new product or service to grow in the market. Create a project canvas and think like the client using Job To Be Done.
Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.
action
AIDA
BMC
Business Model Canvas
cadence
campaign text
Clients
cold emails
cold mail
Connection
content
copywriting
customer retention
Customer satisfaction
e-book
E-Commerce
ESG
Fascinating customers
feedback
GDPR
humorous advertisements
Inbound
Indicators
Innovation
JTBD
Kanban Prospect
Key partners
LGPD
Omnichannel
Outbound
persona
Qualification criteria
rapport
Research and development
SAC
salary
satisfaction survey
SDR
SPAM
stakeholders
stock
sustainability
vacation
Value Proposition
won an award
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