Innovation models: Innovation based on competencies (know-how) and company purpose.
What can be offered for each "Customer Task"? How can you alleviate your client's negative emotions? How can we make life easier for our customers?
What am I going to do? What products or services do we offer to each Client Segment? Why will customers buy from you and not from your competitors?
Based on customer feedback from your call center, your team realized that they needed to innovate some of the company's products.
One of the best techniques for developing a new product/service is to listen to your customers.
Every year the company will launch a new product or service to grow in the market. Create a project canvas and think like the client using Job To Be Done.
Short Tail: Mass | Generic | Lots of demand. Long Tail: Niches | Personalized | Various opportunities with smaller demands.
action
AIDA
attraction marketing
BI
BMC
Business Model Canvas
campaign text
Change Management
Clients
cold emails
cold mail
Connection
copywriting
Customer satisfaction
data analysis
E-Commerce
ESG
feedback
GDPR
Google Trands
Increasing visibility
Indicators
Innovation
JTBD
Key partners
LGPD
new employees
Omnichannel
onboarding
Outbound
persona
Price formation
rapport
Research and development
Revenue Flow
SAC
salary
SEO
SPAM
stakeholders
stock
sustainability
vacation
Value Proposition
won an award
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