by frederico
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by frederico
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Charter for Strategic Marketing Management
Action
Your team is reviewing the texts of cold emails and wants to make them more personalized.
The aim is to provide more friendly messages and offers, from one person to another.
They are creating copywriting using the AIDA model (Attention | Interest | Desire | Action).
Get the team together and define the “INTEREST”:
- List the pains, the difficulties, that your lead faces on a daily basis.
Resources needed
- Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
- If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
- If no entrepreneur has one, pay the bank.
Required resource |
Cost of Operation |
|---|---|
Active and passive prospecting |
$ 15,00 |
Document templates |
$ 10,00 |
CRM system |
$ 30,00 |
Skills
Area |
Skills |
Win or Lose |
|---|---|---|
Sales |
Active and passive prospecting |
+1 |
Processes |
Document templates |
+1 |
Technology |
CRM system |
+1 |
Extra Content
We’ll soon be adding more information about this letter.
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Inbound marketing is content marketing, where your company will produce relevant content and offers that will attract customers.
Outbound Marketing is when a person isn't waiting for your company to contact them. Improve your prospecting processes!
Create an emotional relationship with the lead (rapport), stir up their ego, improve their mood, make them smile.
