Charter for Strategic Customer Management

 

Action

21st century, lots of technology!

We have to generate value in real time…

Some actions we should take are:

• Each client as a unique individual.
• Generate value in every interaction with the customer, increasing the relationship.
• Create a culture of innovation.
• Maintain an authentic brand.

 

Which action would you take first?

 

Resources needed

• Happy is the entrepreneur who has already invested his money and acquired the resource. You won’t have to spend your hard-earned money.
• If you don’t have the feature in your portfolio, preferably pay a business partner who already has the feature and strengthen your network.
• If no entrepreneur has one, pay the bank.

Required resource	Cost of Operation
User Experience	$ 15,00
Marketing Strategies	$ 25,00
Big data & BI	$ 35,00

 

Skills

Area	Skills	Win or Lose
Clients	User Experience	+1
Marketing	Marketing Strategies	+1
Technology	Big data & BI	-1

 

Extra Content

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