They are creating copywriting using the AIDA model (Attention | Interest | Desire | Action).
Create an email marketing cadence. Seductive email templates. Monitor email statistics.
Your e-commerce must be attractive. Texts must be well explained. Free of Portuguese errors
Create a blog with relevant topics about your service, conveying trust and creating rapport (empathy) with the visitor
Use the tripware strategy, where you provide a digital lure in exchange for the lead's e-mail address.
You've made serious mistakes and wasted time and money developing something that nobody wanted!