Create a pitch for your product/service, connecting these 4 aspects: Functional | Operational | Emotional | Social.
The "Persona" section of the "Value Proposition" is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.
The "Customer Tracking" section of the "Business Model Canvas" aims to identify the profile, the persona, of our customer.
The market trend is to provide the best experience for your customers, so that they come to love your brand. To do this, your team must work to innovate in experiences!
The General Data Protection Law (LGPD) is in full force and has hit many companies with huge fines. Some things are easy to do, others it's better to call in a specialist team.
You've read a survey by Dentsu International and Microsoft Advertising and discovered that 91% of people want brands to effectively demonstrate that they are making positive choices about the planet.