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September 2022

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  • Stakeholder management

    Stakeholders can influence your business positively or negatively.

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  • Connecting tasks

    Create a pitch for your product/service, connecting these 4 aspects: Functional | Operational | Emotional | Social.

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  • Defining the Persona’s Task

    The "Persona" section of the "Value Proposition" is divided into 3 parts (Tasks, Pains and Gains) and is excellent for understanding your customer.

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  • BMC – My beloved client

    The "Customer Tracking" section of the "Business Model Canvas" aims to identify the profile, the persona, of our customer.

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  • User Experience

    The market trend is to provide the best experience for your customers, so that they come to love your brand. To do this, your team must work to innovate in experiences!

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  • Attention LGPD in the Area

    The General Data Protection Law (LGPD) is in full force and has hit many companies with huge fines. Some things are easy to do, others it's better to call in a specialist team.

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  • Customers Love the Planet

    You've read a survey by Dentsu International and Microsoft Advertising and discovered that 91% of people want brands to effectively demonstrate that they are making positive choices about the planet.

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